People have been wondering how our book cover came into existence and the story is an interesting one (at least to me).
When you write a book, spending countless hours researching, writing, reading, rewriting, editing, and writing some more, there are two things that are ever-present in your mind: the cover and the title. Some authors are lucky enough to have those concepts developed early on in the process, but most think to themselves, “man, I hope I can come with a sharp cover design.”
Let’s face it, despite the old axiom, we still judge books by their cover. And we should, it’s human nature. Why do we like attractive women? Because genetics tells us that she will be able to rear beautiful and healthy children. We must plant our seed in worthy mates. Why do we like attractive book covers? Because it shows that the author put time and creativity into his entire project. It is easier to believe that the book will have redeeming quality.
Lousy covers give me the impression that the author is either boring, was in a rush to publish, or doesn’t care about his work; all three reasons why we gloss over these books and gravitate to ones with pretty designs or captivating images.
With that in mind, Steve and I both knew that we had to knock it out of the park with our book cover. It had to have powerful images. It had to be instantly recognizable. It had to be cheeky. It had to be professional. It had to stand out on a shelf full of books.
With those specific prerequisites in mind, we brainstormed endlessly, throughout the project, on how to becharm the potential reader. I initially wanted the cover to look like an Xbox game. Us young people love video games, and I enjoyed the tongue-in-cheek suggestion of being locked into combat with government similar to how we are with our fellow gamers when we play Modern Warfare 2 online.
We also played around with the idea of the entire front cover being an iPhone, with the text resembling an SMS conversation. We initially liked this idea so much that we moved forward with design, however, we weren’t blown away with the results so that plan got scrapped like the many other contenders.
Ultimately, the idea of what you see today hit me when my brother Scott and I were grilling out, drinking some beers. “Why not a comic book cover?” That way we could easily illustrate conflict between a young person and some sort of aggro Uncle Sam. The kid would be a skater and Uncle Sam would be clinching some sort of legislation. The idea was solid enough to begin moving forward with, and after Steve gave me his blessing, we continued.
The next hurdle took weeks to get across; finding the right illustrator . I thought it would be difficult to get an artist on board, as they are usually liberal, and was worried that most would reject any project that questioned statism. To my immense pleasure, our dreams were answered when local San Diego cartoonist, Jorge Pacheco, responded to my craiglist ad.
I perused his online portfolio and quickly contacted him over the phone to discuss my project. Jorge is a very pleasant man who was eager to give our idea a crack. Once the money was wired to him, my inbox promptly contained the draft below.
I knew instantly that this was going to be a fantastic cover. I was ecstatic that Jorge grasped the thoughts in my head and clearly knew how to translate those intangibles into something real.
“Make the skater look less ripped,” I believe, was our only suggestion for improvement. Hey, us young people are the victims in this conflict, remember…
Most gratifying was how quickly Jorge produced results. From the time I sent him money to when I received the first draft was one day. From draft to complete color design was only another day!
Though the entire process of brainstorming and contacting numerous artists took valuable time, we knew that it had worked out perfectly. Jorge left us with a powerful cover that is going to look great on bookshelves as well as promotional banners on the internet.
Book covers are extensions of the value of the words inside. Our cover captures, we hope, our creativity and dedication to quality.
We’d have it no other way.